What is holography?
Holography is three-dimensional laser
photography. The hologram is a true, three-dimensional record of the
original object. It contains depth and parallax, which is the
ability to see around the object to objects placed behind.
Why use Hologram?
Holograms cannot be copied by conventional
reprographic means (copiers or scanners and printers). Their effects
cannot be reproduced or simulated by conventional printing or
finishing techniques. The skills, technology and investment involved
in their design, origination and manufacture ensures that their
production is beyond the reach of most would-be counterfeiters,
while even the most determined forgers will be unlikely to produce
holograms that are effective and accurate copies of the original.
Features
and Benefits of Security Holograms
Combats Counterfeiting
• Cannot be optically scanned by computer
• Cannot be reproduced with a photocopier
Deterrent to Counterfeiting
• Provides Product Authentication
• Quick and Easy Optical Validation
• Embedded and Hidden Images in the Hologram
Increased Brand Sales
• Enhances Packaging Appeal
• Improves Consumer Brand Awareness
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